Designed in Brisbane · Est. 2024

One bag.
For everything.

Convertible bags for women navigating work, travel, motherhood and the beautiful chaos in between.

Find your bag

★★★★★ based on 3,179+ customers

Woman smiling, wearing the Chocolate H-Convert on her shoulder

Shop by the way you move.

One bag that adapts to your lifestyle instead of locking you into one use.

01Work

Fits a 15 inch laptop, polished enough for client lunches.

02Travel

Slides over your luggage and fits under the seat in front.

03Mum life

Hands-free backpack mode, insulated bottle pockets, a change mat.

04Everyday

Light enough that you'll forget it's on your shoulder.

Elevated function

The collection.

We believe what you carry should feel considered, not chaotic. Structure and softness, organisation and ease. Elevated essentials for modern life on the move.

H-Convert

3-in-1 · Tote, backpack, crossbody

$239.00

Chocolate

H-Carry All

3-in-1 · Convertible bag backpack

$249.00

Chocolate

Mini H-Commuter

3-in-1 · Backpack tote

$229.00

Chocolate

H-Connect

5-in-1 · Crossbody, tote, mini bag, clutch, pram caddy

$199.00

Black

Shop all bags + accessories

The convertible difference · H-Convert

Not a tote. Not a backpack. Both.

On the shoulder

Woven straps spread the weight evenly. A secure zip top keeps everything in place for meetings, lunches and school pick-up.

Shop the H-Convert

What fits inside the Chocolate H-Convert: laptop, bottle, sunglasses, cosmetics

Considered details · H-Convert

Eleven compartments. Three ways to carry.

900g: Total weight. Lighter than most leather bags.
18L: Main compartment, fits a 15 inch laptop and some 16 inch models.
2: Insulated pockets for drink bottles, thermos and baby bottles.
55×30cm: Padded, wipeable change mat that doubles as a laptop sleeve.

Organised interior of the Chocolate H-Convert

Real life, beautifully carried

From the morning rush to the boarding gate.

Black H-Convert on luggage at the airport

"I have had multiple compliments at airports, with people asking where on earth I found such a stylish, clever and chic bag."

H-Convert customer

In their words.

★★★★★ based on 3,179+ customers

"I'm anti backpack in general but this bag changed my mind and I don't know how I lived without it."

Serena · Verified buyer

"I have been looking for the perfect travel bag for over 12 months, this is the third one I have bought in my search and it is PERFECT."

Jo · Verified buyer

"I took ages to decide as I have so many work bags, but now I'm kicking myself that I didn't buy earlier!"

Kerry · Verified buyer

"The whole bag was so light I didn't have to convert it to a back pack before I boarded."

Jiyoung · Verified buyer

"The bag is a work of art!"

Karolina · Verified buyer

"It's honestly the best travel bag ever made!"

Jenny · Verified buyer

Good to know

Shipping is complimentary, and anything ordered before 2pm leaves Brisbane the same day. Changed your mind? There's a 40 day money back guarantee.Australian owned + designed

Founder Laura King holding a Heiych bag by the sea

The heart of Heiych

"I wanted a bag that looked chic like other designer bags, yet offered the practicality I needed for meetings, school pickups, and flights."

Heiych represents the spirit of Laura King's boys, H and H. Founded in late 2024 with the rhythm of working mum life and travel in mind, Laura set out to design one bag that could keep up with it all. Minimalist design and functionality, so we can enjoy the quiet moments in between.

Laura King, Founder

Read our story

10%

We donate 10% of all net profits to charity. A portion of every purchase supports Bravehearts, helping protect and empower Australian children and families.

Our commitments